Chicago Sports Inside and Out – The Chicago Sports Maven

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Winter Classic Is Chicago Blackhawks Coming Out Party

Posted by sportsmaven on January 1, 2009

It can be very easy to say that the star of this afternoon’s NHL 2009 Winter Classic is Wrigley Field, and even easier to say the game is a showcase for NHL power, defending Stanley Cup Champions, and this year’s Stanley Cup favorite, the Detroit Red Wings.  But lets not be mistaken any longer than needed.  The NHL Winter Classic is the coming out party for Rocky Wirtz/John McDonough led, new, improved, and revived Chicago Blackhawks team.  And it’s exactly what the NHL needs for an Original Six team that has been down on it’s own luck.

(Tribune photo by Charles Cherney / December 31, 2008)

(Tribune photo by Charles Cherney / December 31, 2008)

Of course, the young Chicago Blackhawks team has been doing it’s part, especially of late, winning a franchise record 9 games in a row.  That streak was broken yesterday in Detroit, with the Red Wings pitching a shutout, adding to the already incredible hype of today’s game, making it into a nationally televised grudge match.

At least two generations of Hawks fans have been disenfranchised by the draconian methods of management under long time owner Bill Wirtz.  When the older Wirtz died in September of 2007, his son Rocky was tapped to run the team, and it seemed that Rocky learned all the “lessons” of his father’s mismanagement.  In 188 sweeping days, Rocky has reversed all the negativity of past mismanagement, with his first move, stealing the marketing genius McDonough away from the Chicago Cubs.  That move alone signaled to Hawks fans that Wirtz was committed to reviving the sagging fortunes of the once-proud Blackhawks franchise.

The rest is marketing history.  As we ring in what we hope to be a better year in 2009, hope springs eternal in the City of Chicago, for the Chicago Blackhawks, and their fans.  Regardless of the outcome of today’s game, the Winter Classic marks the coming out of a young Chicago Blackhawks team, the unveiling of a new, historic direction for a historic Original Six team.  For those not fortunate enough to secure tickets for the Classic, the game will be brodcast on television, as will every single game the Blackhawks will play this season.  This is a first in the 82-year history of the team.

So let the celebrations begin, hopefully the first of many celebrations for the new, improved Chicago Blackhawks.

Blackhawks Extras:

ESPN has extensive coverage of today’s NHL Winter Classic:

On the local front, the popular stories of the week on the Winter Classic:

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